At paddy power, we understand that your personal data is sensitive and must be handled with care. This document transparently explains how we collect, use, store, and protect your information at all times.
Six core principles that shape how we handle the personal data of every paddy power platform user.
All data transmitted between your device and paddy power servers is protected with 256-bit SSL encryption — the same standard used by the world's leading banks.
Paddy power has never and will never sell user personal data to any third party for marketing or commercial purposes. Your data belongs to you.
We only collect data that is strictly necessary for platform operations and legal compliance. No excessive information is collected without a clear reason.
You have the right to access, correct, and request the deletion of your personal data at any time via your account settings or by contacting our support team.
Data is stored in certified data centres with strict access controls, 24/7 monitoring, and regular backup procedures to ensure data integrity is always maintained.
In the event of any security incident involving your data, paddy power will notify you within the timeframe required by applicable law.
As a paddy power platform user, you have the following rights regarding your personal data. All of these rights can be exercised at any time.
You may request a copy of all personal data we hold about you at any time.
If any of your data is inaccurate or out of date, you have the right to request an immediate correction.
You may request the deletion of your personal data, subject to applicable legal retention requirements.
You may object to the processing of your data for specific purposes, including direct marketing.
You have the right to receive your data in a machine-readable format for portability if required.
Under certain circumstances, you may request that we temporarily restrict the processing of your data.
Paddy power Malaysia acts as the data controller for all personal information collected through our platform. This means we are fully responsible for how your data is collected, used, stored, and protected. This Privacy Policy applies to all paddy power services, including our website, mobile app, and any other communication channels we operate.
By using the paddy power platform, you agree to the collection and use of your information as described in this Privacy Policy. If you do not agree, please discontinue use of our platform. This document is to be read together with Terms and Conditions which together form the entire agreement between you and paddy power.
Paddy power collects various types of personal data to keep the platform running smoothly and to meet applicable legal requirements. The data we collect can be grouped into three main categories:
Identity Data: Full name, date of birth, identity card or passport number, residential address, phone number, and email address. This data is required for account registration and the KYC (Know Your Customer) process mandated by online gambling industry standards.
Financial Data: Information relating to the payment methods you use, deposit and withdrawal records, and transaction history. This financial data is stored in a separate system with additional encryption and is only accessible by specifically authorised personnel.
Platform Usage Data: Information about the games you play, the bets you place, session duration, devices used, IP address, and general usage patterns. This data is used to improve the user experience and identify any suspicious activity.
We never collect sensitive data such as medical information, political views, or religious beliefs unless specifically required by law.
The personal data we collect is used for specific and legitimate purposes. Below is a full explanation of how and why your data is used by paddy power:
We only use your data for the purposes stated. You will be notified in advance of any changes to how your data is used.
Paddy power does not sell or rent your personal data to third parties. However, there are specific situations where we need to share data with certain parties to keep the platform operating properly:
Service Providers: We work with trusted third-party service providers such as payment processors, game providers, and customer support platforms. All such providers are bound by strict confidentiality agreements and are only permitted to use your data for specified purposes.
Legal Requirements: We may be required to disclose information to government authorities or regulatory bodies if mandated by law, court order, or to protect the legal rights of paddy power.
All third parties with whom we share data have signed data processing agreements that comply with international data protection standards.
Paddy power continuously invests in the latest security technologies to ensure your data remains protected at all times. The technical measures we implement include:
The paddy power platform uses cookies and similar tracking technologies to enhance user experience, analyse platform performance, and secure your login session. There are several types of cookies we use:
Essential Cookies: Required for core platform functions such as login, session security, and language preferences. These cookies cannot be disabled without affecting platform functionality.
Analytics Cookies: Helps us understand how users interact with the platform so we can make relevant improvements. Data collected is anonymised and aggregated.
You can manage your cookie preferences through your browser settings. However, disabling essential cookies may affect the full functionality of the paddy power platform.
Paddy power retains your personal data only for as long as necessary to fulfil the purpose for which it was collected, or as required by applicable law. As a general rule, active account data is retained for the duration of the active account period plus any additional period mandated by legal compliance requirements.
Financial data and transaction records are retained in accordance with applicable tax and financial legal requirements, typically between 5 and 7 years. Once the relevant retention period expires, your data will be securely deleted or anonymised in accordance with established procedures.
Paddy power reserves the right to update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or the technologies we use. Where material changes occur, we will notify you via an in-platform notification or your registered email address.
We encourage you to review this Privacy Policy periodically. The "Updated" date at the top of this document indicates when changes were last made. Continued use of the platform after any changes constitutes acceptance of the updated policy. For any privacy-related enquiries, contact us at [email protected].
This Privacy Policy is to be read together with Terms and Conditions and the Responsible Gaming page for a full overview of how we manage the platform.
| Data Category | Example | Primary Purpose |
|---|---|---|
| Identity Verification | Name, IC, date of birth | Registration & KYC |
| Contact | Email, phone number | Communication & security |
| Financial | Payment method, transaction history | Payment processing & AML |
| Platform Usage | Game history, active time | Service improvement |
| Technical | IP address, device type | Security & verification |
Privacy Enquiries?
For any enquiries about how we handle your personal data, contact us at:
[email protected]
With industry-grade data protection and our commitment to user privacy, you can enjoy your experience on paddy power without any concerns. Register today and see the difference for yourself.